After developing their MVP, the agritech team faced several core challenges: validating product-market fit, understanding which customer segments would gain the most from the technology, and crafting a compelling sales message. They needed to build relationships in a traditionally cautious industry and educate prospects on the new platform’s value without overwhelming them with technical details.
This agritech startup transformed its MVP into a product with demonstrated market demand. IberianSales provided not only a path to new customers but also a framework for continuous product improvement and scalable growth
February 12, 2024
Revenue Growth
After developing their MVP, the agritech team faced several core challenges: validating product-market fit, understanding which customer segments would gain the most from the technology, and crafting a compelling sales message. They needed to build relationships in a traditionally cautious industry and educate prospects on the new platform’s value without overwhelming them with technical details.
IberianSales approached this engagement with a targeted strategy to bridge these gaps, focusing on a combination of market research, direct outreach, and feedback loops to refine the go-to-market approach.
The first step was market validation. IberianSales conducted extensive interviews with potential customers in agriculture, gathering insights into pain points, operational challenges, and technology needs. By segmenting these insights, IberianSales was able to identify early adopters most likely to benefit from the platform’s features, such as real-time yield monitoring and resource optimization.
These interviews also allowed IberianSales to test initial assumptions about the MVP’s capabilities and adjust its messaging to better align with what farmers and agricultural firms found most valuable. This qualitative feedback was invaluable in refining both the product and its value proposition before scaling up efforts.
With clear messaging and validated insights, IberianSales implemented a multi-channel outreach strategy. This included targeted email sequences, phone outreach, and LinkedIn campaigns tailored to engage key decision-makers in the agritech industry, such as farm managers and agricultural consultants.
Each outreach message emphasized specific features relevant to the unique challenges of the agribusiness sector, such as enhancing crop yield predictions, reducing waste, and streamlining operations. By highlighting these benefits in a way that resonated with target customers, IberianSales helped the startup capture the attention of agricultural leaders and created a foundation of interest in the platform.
IberianSales set up a feedback loop with early adopters to gather ongoing insights on platform usability, effectiveness, and areas for improvement. By maintaining close communication with initial customers, IberianSales was able to pass on user feedback directly to the product team, enabling real-time adjustments to the MVP.
This iterative approach allowed the agritech startup to make quick, data-driven enhancements to the platform, ensuring it met the evolving needs of customers and maintained its competitive edge. It also helped foster a sense of trust and partnership with early customers, who appreciated that their feedback was actively shaping the product.
Using a demand generation approach, IberianSales focused on building a steady pipeline of leads through targeted outbound and inbound campaigns. By refining the sales messaging based on previous feedback, IberianSales was able to create a more persuasive narrative around the platform's capabilities, making it easier to drive qualified leads through the sales funnel.
The team at IberianSales also established a lead-scoring system to prioritize prospects based on their likelihood to convert, ensuring the sales team focused efforts on the most promising opportunities. This data-driven approach improved efficiency and optimized conversion rates, helping the agritech company acquire customers while making the most of its limited resources.
Thanks to IberianSales’ strategic approach, the agritech startup achieved several milestones within months of engagement:
By leveraging IberianSales' expertise in market validation, outreach, and customer acquisition, this agritech startup transformed its MVP into a product with demonstrated market demand. IberianSales provided not only a path to new customers but also a framework for continuous product improvement and scalable growth, setting the startup up for long-term success in the agritech sector. This partnership underscores the power of a strategic, tailored approach to sales and demand generation for startups looking to make a significant impact in their industry.
